Builder. Fixer. Optimizer.

Builder. Fixer. Optimizer. book cover

Discover the Leadership Instinct That Drives You

Are You a Builder, Fixer, or Optimizer?

Take the free 7-minute assessment to find out what energizes you and how to lead at your best.

Endorsements

It’s a highly readable and helpful book. Shaped around the leadership tendencies of builder, fixer, and optimizer, this book is much more than another book on leadership theory. It helps readers analyze strengths and weaknesses, seeing how leaders work in complementary collaboration or in tension when misaligned.

Dr. David S. Dockery

Understanding how my own leadership instincts align—or don’t—with the needs of the organization is such a simple yet powerful insight. Learning the BFO framework has shifted how I see myself in my work and leadership and compelled me to think differently about how my team and I can better leverage our instincts to provide the right leadership for this season. Truly a great read!

Karin Klinger

One of the most helpful books I’ve read for understanding team dynamics. The fable draws you in, and the BFO framework provides clear, practical insight into how leaders complement one another.

Dr. Jeremy Evans

Truly refreshing and innovative. Builder. Fixer. Optimizer. stands out as both deeply insightful and remarkably engaging. It’s a leadership book that simply makes sense.

Dr. MaryKate Morse

Builder. Fixer. Optimizer. provides a clear framework to help leaders and organizations shape their teams by putting the right people in the right place at the right time.

Priya Desai

A refreshing take on leadership that blends strategy with humanity.

Tim Goodfellow

Navigating a team from friction to focus is crucial in today's organizational climate. In Builder. Fixer. Optimizer., the authors simplify the complexities that obstruct leaders and empower them to find a language everyone can understand.

Dr. Pamela Havey Lau

Of all the valuable leadership advice and inventories out there, I found the BFO framework to be the most straightforward and easy to apply not just to myself as a developing leader, but also to my organization and my understanding of which season it's in.

Tamara Fynaardt

The BFO framework has the potential to build new confidence in your employees, develop and maximize human capacity and talent, and move your organization forward. By understanding and implementing the BFO program, you can invest in yourself, your employees, and your organization simultaneously, building trust, loyalty, and momentum for all.

Jennifer Niska

This book is a powerful tool for identifying your primary leadership instinct and understanding how you operate. The story is engaging, and the BFO framework is practical, clear, and easy to apply.

Travis Morgan

When we understand how we’re wired to lead and can work with other leaders' strengths, we’re better equipped to meet the changing needs of our organizations. I highly recommend this book to anyone in leadership who wants to know how to be more effective in their role.

Megan Krober

By illuminating the distinct roles of builders, fixers, and optimizers, this provides a powerful lens for leaders to align their individual and team strengths with the needs, culture, and particular season of the organization. This book is intensely practical and engaging…highly recommend!

Dr. Brad Lau

This book is a gift for busy leaders. This fable makes the lessons simple yet powerful, showing how each season an organization is in calls for different leadership, and it helped me see which ones fuel me or leave me burned out.

Angela Switzer

Business leader recieving BFO Assessment Results

What Is the BFO Leadership Instinct Assessment?

Everyone leads differently, but most of us aren’t aware of the instinct driving our approach.

BFO identifies your dominant instinct in minutes – Builder, Fixer, or Optimizer. Learn what energizes you, what drains you, and how to align your work with your natural strengths.

  • Builder icon

    Builder

    You see possibility. You thrive in the unknown and bring ideas to life. Builders don’t wait for permission – they create what doesn’t exist yet.

  • Fixer icon

    Fixer

    You run toward problems. You stabilize chaos and bring broken systems back to life. Fixers know how to see clearly, act fast, and restore what’s off track.

  • Optimizer icon

    Optimizer

    You see what works and make it better. Optimizers are systems-thinkers who refine, streamline, and scale what others started.

Builder. Fixer. Optimizer. Cover
Trim Size 5.5 x 8.5
Format Paperback
Page Count 224
ISBN Coming Soon
Release Date Coming Soon

Learn Where You’re Built to Thrive

This book will change the way you lead – and help you build teams that actually work.

By the end of Builder. Fixer. Optimizer., you’ll be able to:

  • Identify your leadership instinct and what makes you thrive
  • Understand why you feel stuck or burned out
  • Build teams and work that unlock people’s best
  • Hire based on fit, not just skill
  • Match leaders to moments for impact

You’ll walk away with language, clarity, and tools to:

  • Make better career choices
  • Fix team friction
  • Avoid costly misfits
  • Lead with energy and purpose

Whether you’re a CEO or just starting out, Builder. Fixer. Optimizer. gives you a clear framework to lead at your best – and help others do the same

See Book Specs
Trim Size 5.5 x 8.5
Format Paperback
Page Count 224
ISBN Coming Soon
Release Date Coming Soon

Authors

Ryan J. Dougherty

Ryan J. Dougherty

Ryan, an Optimizer, is a former vice president with over 25 years of executive experience in sales, marketing, leadership, and organizational growth. Known for building high-performing teams, he takes a people-first approach to strategy. Ryan brings a proven track record of coaching professionals into confident leaders and turning confusion into clarity.

Robert K. Westervelt

Robert K. Westervelt

Rob, a Fixer, is a Stanford-trained strategist and executive leader with decades of experience spanning strategy, enrollment, marketing, IT, data analytics, and HR. He’s guided dozens of organizations through seasons of challenge and transition, aligning people, systems, and strategy to create a lasting impact.

Nicholas J. Willis

Nicholas J. Willis

Nick, a Builder, is a former Chief Learning Officer with deep experience in education, problem-solving, and leadership. With a PhD in mathematics and 25+ years in academic and organizational leadership, he helps teams turn vision into action through clarity, analytics, and a forward-thinking approach to complex problems.

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Who It’s For

For Individuals

For Individuals

Stop trying to be someone you’re not. Know your instinct. Adapt your leadership to meet the moment.

For Teams

For Teams

Decode dysfunction. Assign roles smarter. Build real trust by knowing how each person leads best.

For Organizations

For Organizations

Hire better. Lead change with clarity. Use BFO to align your people with the work that needs doing now.

Take BFO Deeper

Take BFO Deeper

Take the Next Step with BFO.

Taking the assessment and reading the book is just the beginning. When you’re ready to apply the BFO framework to your real-world leadership, team, or organization, TG Three can help.

Here’s how we help leaders go further:

Team BFO Workshop

Turn understanding into alignment. We lead fast-paced, high-impact workshops that help teams name their instincts, fix friction, and unlock collaboration.

1-on-1 BFO Coaching

Want personalized clarity on how to lead from your instinct – or shift when the moment changes? We work with leaders at every level to apply BFO in real life and real time.

Strategic Consulting for Organizations

We help leadership teams use BFO to guide hiring, restructure staff, clarify roles, and lead through growth or change.

Ready to bring BFO into your world?

Let’s talk.

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